Privacy policy

Riverly London, operated by PJK Commerce, operates this online store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with an online shopping experience (the "Services").

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing or disclosure of personal information, this Privacy Policy will apply to those matters.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

"Personal information" means information that identifies you or can reasonably be linked to you.

Depending on how you interact with our Services, we may collect or process the following categories of personal information, subject to applicable law:

Contact information, including your name, billing address, shipping address, email address and telephone number.
Payment and transaction information, including payment method, transaction details, payment confirmations and other information required to process your purchase. Payment card information may be processed directly by our payment providers.
Account information, including your account credentials, preferences and settings if you create an account.
Shopping and transaction information, including products you view, add to your cart, purchase, return, exchange or cancel, as well as relevant transaction history.
Communications, including information you provide when contacting our customer service team or otherwise communicating with us.
Device information, including information about your device, browser, network connection, IP address and certain device identifiers.
Usage information, including information about how and when you interact with or navigate our website.

Our Legal Basis for Processing Your Information

Under the UK GDPR, we rely on the following legal bases to process your personal information:

Performance of a contract, where processing is necessary to fulfil an order or provide the Services you have requested.
Legitimate interests, where processing is necessary for our legitimate business interests, such as improving our Services, preventing fraud or maintaining the security of our website, provided these interests are not overridden by your rights.
Consent, where you have given clear consent for us to process your personal information for a specific purpose, such as marketing communications.
Legal obligation, where processing is necessary for us to comply with the law.

Sources of Personal Information

We may collect personal information from:

You directly, including when you place an order, create an account, contact us, subscribe to marketing communications or otherwise provide information to us.
Automatically through our Services, including through cookies, pixels and similar technologies when you browse or interact with our website.
Our service providers, including technology, payment, analytics, customer support, fulfilment and shipping providers that process information on our behalf.
Our business partners and other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

Providing and Improving Our Services

We use personal information to:

Process and fulfil your orders
Process payments
Arrange shipping and delivery
Process returns, refunds and exchanges
Provide customer support
Maintain customer accounts
Remember preferences
Provide product recommendations
Improve our website, products and Services
Communicate with you about your orders and account
Provide a more relevant shopping experience

Marketing and Advertising

Where permitted by applicable law and, where required, with your consent, we may use your personal information to send marketing and promotional communications by email or other permitted communication methods.

We may also use information about your interactions with our website, such as products viewed or added to your cart, to help us provide relevant advertising and measure the effectiveness of our marketing.

You may opt out of marketing communications at any time by using the unsubscribe option included in our marketing communications.

Security and Fraud Prevention

We may use personal information to:

Protect the security of our website and Services
Authenticate accounts
Detect and prevent fraudulent or unauthorised transactions
Investigate suspicious or unlawful activity
Protect our customers, business and service providers
Maintain the integrity of our payment and ordering systems

Communicating With You

We use your information to respond to enquiries, provide customer support, communicate about your orders and maintain our relationship with you.

Legal and Regulatory Purposes

We may process personal information where necessary to:

Comply with applicable laws and regulations
Respond to lawful requests from government authorities or law enforcement
Establish, exercise or defend legal claims
Resolve disputes
Enforce our Terms of Service and other policies
Protect our legal rights and those of our customers

How We Disclose Personal Information

We may disclose personal information to third parties where necessary to operate our business and provide our Services.

These parties may include:

Shopify, which provides the technology platform supporting our online store
Payment processors and financial service providers that process payments and transactions
Shipping and fulfilment providers that help us deliver orders and process returns
Technology and IT providers
Customer service providers
Analytics providers
Marketing and advertising partners, where permitted by applicable law
Cloud storage and security providers
Professional advisers, such as accountants, lawyers and other professional service providers
Government authorities or law enforcement, where required or permitted by law

We may also disclose information where you have requested or authorised us to do so.

In the event of a business transaction, such as a merger, acquisition, restructuring, sale of assets or insolvency proceeding, personal information may be transferred as part of that transaction where permitted by applicable law.

Relationship With Shopify

Our Services are hosted by Shopify.

Shopify collects and processes certain personal information relating to your use of our Services in order to provide and improve its platform and related services.

Information submitted through our website may therefore be transmitted to or processed by Shopify and other service providers, including providers located in countries other than your country of residence.

Shopify may also process information independently for purposes described in its own privacy policies.

For more information about how Shopify handles personal information, please review the Shopify Consumer Privacy Policy.

You can also review Shopify's privacy resources at:

https://privacy.shopify.com/en

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags and similar technologies to operate our website, remember preferences, understand website usage, analyse traffic, provide personalised experiences and support advertising and marketing activities.

Cookies may be used to:

Keep items in your shopping cart
Remember your preferences
Maintain website functionality
Understand how visitors use our website
Measure advertising performance
Help provide relevant advertising

Under the Privacy and Electronic Communications Regulations (PECR), we will ask for your consent before placing non-essential cookies on your device, except where strictly necessary for the operation of our website.

You can manage cookie settings through your browser or through available cookie preference tools on our website.

Third-Party Websites and Links

Our Services may contain links to websites, applications or services operated by third parties.

If you follow a link to a third-party website, you should review that website's privacy policy and terms before providing personal information.

We do not control and are not responsible for the privacy, security, content or practices of third-party websites.

The presence of a third-party link on our website does not necessarily mean that we endorse the third party or its services.

Children's Privacy

Our Services are not directed toward children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided us with personal information, please contact us using the details below so that we can review the situation and take appropriate action where required by law.

Security and Retention

We take reasonable measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

We recommend that you do not send sensitive information through unsecured communication channels.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Provide our Services
Complete transactions
Maintain business and financial records
Comply with legal and regulatory obligations
Resolve disputes
Prevent fraud
Enforce our agreements

The specific retention period may vary depending on the type of information and the purpose for which it was collected.

Your Privacy Rights Under UK GDPR

As a UK consumer, you have the following rights regarding your personal information, subject to certain exceptions and legal limitations:

Right to access: You may request access to the personal information we hold about you.
Right to rectification: You may request correction of inaccurate or incomplete information.
Right to erasure: You may request deletion of your personal information in certain circumstances.
Right to restrict processing: You may request that we limit how we use your personal information in certain circumstances.
Right to data portability: You may request to receive certain personal information in a portable, machine-readable format.
Right to object: You may object to certain processing activities, including processing based on legitimate interests and direct marketing.
Right to withdraw consent: Where we rely on consent as the legal basis for processing, you may withdraw your consent at any time.
Marketing preferences: You can unsubscribe from promotional communications at any time using the unsubscribe mechanism provided in those communications.

These rights are subject to applicable laws and may not apply in every circumstance.

To exercise your rights, please contact us using the contact details below.

We may need to verify your identity before processing certain requests.

We will respond to valid privacy requests within one month, as required under the UK GDPR, though this may be extended by a further two months for complex requests.

We will not discriminate against you for exercising your privacy rights.

European Economic Area

If you are located in the European Economic Area, you may have equivalent rights under the EU General Data Protection Regulation (EU GDPR), including the right to access, correct, delete, restrict or port your personal information, object to certain processing, and withdraw consent where processing is based on consent.

Where processing is based on consent, withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

Australia

If you are located in Australia, your personal information may be protected under applicable Australian privacy laws, including the Privacy Act 1988 (Cth) where applicable.

Depending on your circumstances, you may have rights to request access to and correction of personal information we hold about you.

If you have a privacy concern or believe we have not handled your personal information appropriately, please contact us first using the contact details below so that we can investigate and respond.

Complaints

If you have a question, concern or complaint about how we handle your personal information, please contact us:

Email: info@riverlylondon.com

We will review your complaint and respond within a reasonable timeframe and in accordance with applicable law.

You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO), if you believe we have not handled your personal information in accordance with the law:

Website: https://ico.org.uk
Helpline: 0303 123 1113

International Transfers

Because we work with Shopify and other service providers, your personal information may be transferred to, stored in or processed in countries outside the United Kingdom.

These countries may have data protection laws that differ from those in the UK.

Where such transfers occur, we will use appropriate safeguards recognised under UK data protection law, such as the UK International Data Transfer Agreement, Standard Contractual Clauses, or a UK adequacy decision, as applicable.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, legal requirements or regulatory obligations.

When we make changes, we will update the "Last updated" date at the top of this Privacy Policy.

Where required by applicable law, we will provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.

Contact Information

Store Name: Riverly London
Company Name: PJK Commerce
Company Address: Buikslotermeerplein 1676, Amsterdam, Noord-Holland, 1025 XL, The Netherlands
Company Registration Number: 42021678
Phone Number: +447723955091
Email: info@riverlylondon.com

Warehouse Address: 35 Catherine Pl, Buckingham Gate, London SW1E 6DY

Customer Service Hours
Monday - Friday: 09:00 AM - 05:00 PM
Saturday: 10:00 AM - 05:00 PM
Sunday: 10:00 AM - 05:00 PM

We aim to respond to customer enquiries within 24 hours during business days.